All posts by sfcityadmin


scarf_02The votes have been cast, and we have a winner! Many thanks to everyone who participated in the 2018 scarf design contest. The winning entry, as created, and voted on by you, the members, has a sharp, plaid design featuring the familiar colors of SF City FC. At the game or around town, it will look certainly look great on you!

The author of the design, who has elected to remain anonymous, has donated his/her prize of a $100 SF City FC Team Store Gift Card to Street Soccer USA, in gratitude for all the good work in our City that organization has accomplished.

Be sure to purchase your 2018 Membership now in order to get the one of the first deliveries of the new scarf! Hold it high, and with pride, as a symbol, not just of the club, but of the fact that it is YOUR club, where you have a say in how it is run.


scarfAdvertSF City Supporters! It’s that time of year again! The time when you, the members of the club, decide what our scarf for the upcoming season will look like.

Members submit their designs, and  members will be the ones who choose which is to be adopted by the team. The creator of the winning design will win a $100 credit for the team store! The rules of the contest are simple:

  • Send your designs to
  • Only 2018 or Lifetime members may submit a design.
  • Only 2018 or Lifetime members may vote on a design.
  • Limit of two designs per contestant.
  • We will begin accepting designs on 2 January 2018.
  • The deadline for submitting designs is 16 January 2018.
  • On 17 January, the scarf designs will be shown to all current members, and online voting will take place between then and 26 January.
  • Designs should be in RGB format, 300dpi resolution.

In order to make the design process easier, we’ve created this Scarf Design Template which you can download and use.



Are you part of a youth team here in the Bay Area? Then consider signing up to join our 2018 New and Used Book Drive Contest to benefit the kids of AmericaSCORES Bay Area. The contest is open to any U17 team in the Bay Area. The teams which donate the most books to the program will win special prizes! The winning team will get a FREE pizza party, courtesy of SF City FC and AmericaSCORES. Second and third place teams will receive Sports Basement gift cards!

The deadline for joining the contest is March 5th. To sign up or find out more information, contact us at The book drive will run from March 10th through April 15th. Donated books should be for 1st through 5th grade reading level. Multicultural or bilingual books are especially appreciated!

Let’s all work together to make our home a better place through the game of football!


Last Friday, in partnership with America SCORES Bay Area, SF City FC goalkeeping coach Patryk Tenorio, and player Carlos Lezama led a free soccer clinic for the kids of Hillcrest Elementary School.

The kids, ranging from 1st to 5th graders, got a chance to learn the basics of dribbling and passing, and got a chance for some open play, with an emphasis on problem solving and getting as many touches on the ball as possible! The free clinic program represents a step forward in SF City’s plan to provide training and playing time to kids who don’t have access to academies and formal youth soccer clubs, and give them an introduction to the pure enjoyment of the beautiful game. The club hopes to introduce a series of these clinics at several elementary schools throughout the Bay Area in 2018.

“It was a great experience and really a beautiful moment not just for the players but myself as well” said coach Patryk Tenorio, “just going to show the power of the beautiful game and how it can bring people together.”

San Francisco City FC is very proud to have the opportunity to work with America SCORES, a non-profit that empowers students in urban communities using soccer, writing, creative expression, and service-learning. America SCORES Bay Area now proudly serves more than 1,400 children at 55 low-income elementary and middle schools in San Francisco.


Welcome Dominic Perrett

Say hello to the new President and Chief Executive Officer of the SF City FC Members Organization, Dominic Perrett! Dominic, a former member of the organization’s board of directors, takes over for outgoing President, Mike Gonos.

Dominic brings a wealth of experience to the job, having served on the 2017 Board of Directors, as well as years of volunteer work with his club back in the UK. “Football has been a passion of mine all of my life.” said Dominic. “In addition to being a lifelong fan of Southampton FC, I also supported and volunteered at my local non-league team (Winchester City) for many years. I loved the spirit and camaraderie of grassroots football, and was always by impressed how football had the power to bring a local community together.”

“Having watched my first SF City FC game in 2015, I was caught up by the same passion and togetherness. Since then it’s been an honor to give some of my time in supporting and developing this great club.”

Mike Gonos, who was recently elected to a fourth term on the board of directors, had this to say about the transition: “We’ve really been hunting for a successor for a while, as I simply didn’t want to go on wearing two hats (board member and CEO). The club is growing every day, and managing the members organization demands a great deal of attention. I’m proud of the work accomplished in helping to get the organization to this point, and I’m very happy that we found the right person to take it to the next level. I’m also really looking forward to being able to devote myself full time to the job of representing the members of the club as part of the board.”

We asked our new Members CEO some questions about how he sees his new position:

Q. What excites you most about the club? SF City FC was built by its fans for the community. As one of only a handful of supporter-owned soccer clubs in the US, SF City FC is really blazing the trail for a new model of sports ownership.

Q. What will be your main priorities? I think everything that we’re doing as a membership organization is driven by three core goals: 1) Increasing our visibility in the City, 2) Increasing our attendance / membership and 3) Maximizing our positive impact on the community. I would love to see as many new faces at the games as possible in 2018, and ensure that SF City is synonymous with community support.

Q. Will you be seeking more volunteer staff this year? Definitely! We’re still working out where we’ll need the support in 2018, but if you’re interested in helping out with the club it would be great if you could sign up at:

2018 looks to be another exciting year of growth and another step forward for the club!



We’re celebrating our Club, City and holiday spirit with Standard Deviant Brewing next Thursday Dec 7, 7:00 p.m.

sweater._redpngTo commemorate, we’re releasing an SF City x Standard Deviant MEMBER EXCLUSIVE holiday “sweater.” Anyone who purchases a 2018 SF City Membership prior to or at the holiday event will receive this gift.

The shirts will be available for pickup at Standard Deviant on 12/7 with additional delivery options for those who can’t attend.

Already purchased a 2018/Lifetime membership? No problem, check your e-mail for details on how to receive your shirt.

Purchase memberships at

SF City Statement on Supporter Ownership

Monday, November 27, 2017

Dear Soccer Fans Everywhere:

We believe in supporter ownership because we believe that soccer belongs to the players and the fans, not those with the most money or the best real estate. Because too many fans have lost their teams through the avarice of owners or the incompetence of leagues. Because clubs are most meaningful when they reflect their communities. Because a club’s history and identity are parts of a story that means something, not a brand identity to be packaged and sold.

We were founded by a group of passionate soccer fans who had seen teams fold and who had seen teams leave. Fans who knew that there was a better way forward for the sport in America. Fans who knew that only a supporter-owned club could truly protect supporter interests over the long-term. Who believed that community involvement, service, and open governance were values, not marketing points.

Soccer in America is at a decision point. It can become like the other professional leagues in this country, closed shops where only cities deemed worthy by those in power can have top-level teams, or it can become something different. That’s why we believe in supporter ownership.

Nosotros creemos que los aficionados deben ser los dueños de su club porque creemos que el fútbol es para los jugadores y los aficionados, no solo para los que tienen más dinero o más propiedad. Porque hay demasiados aficionados que han perdido sus equipos por las malas decisiones del dueño o por incompetencia de la liga. Porque el club significa más cuando refleja su comunidad. Porque la historia e identidad de un club son cosas que significan algo, no son una marca para vender.

Fuimos fundados por un grupo de fanáticos que realmente sienten una pasión por el fútbol y que habían visto otros equipos fallar y salir. Fanáticos que sabían que había una mejor manera para mejorar el deporte en este país. Fanáticos que sabían que un club donde los aficionados eran los dueños podía realmente proteger los intereses del aficionado a largo plazo. Creían que el enredo en la comunidad, el servicio, y la gobernancia transparente eran valores, no puntos de mercadeo.

El fútbol en los EEUU está en un punto crítico. Puede volverse como las otras ligas en este país, donde solo las ciudades consideradas meritorias por los que tienen el control y poder pueden tener equipos en la liga de primera división. O, puede ser algo diferente. Es por eso creemos en nuestro sistema.

The San Francisco City Football Club Members Organization

Supporter Ownership Statement(PDF)

Return of the Iron and Gold! 2018 Memberships Now Available.

2018 SF City FC Memberships  are now available!

All memberships include SF City member rights and privileges and include an official scarf and exclusive member gift.

For a limited time Season Ticket, Family and Lifetime membership purchase/renewals will include a $20 gift card to the SF City FC team store.

For 2018, SF City is entering our 3rd year in the USL Premier Development League, the highest level amateur league in the U.S.

SF City members have helped build the Club through the local amateur ranks to become one of the most well-known amateur Clubs across the country.

Gold in Peace, Iron in War. Join today and help build the future of pro soccer in San Francisco!

2017 AGM Report


Thank you to all SF City Members who took part in this year’s Annual General Meeting. There were several important items discussed this year. Members Board Chair Joachim Steinberg delivered a fascinating presentation on the US soccer landscape and its implications for SF City. Members’ Organization CEO Mike Gonos conducted a short lesson in SF City’s unique organizational structure, so new members could grasp how our team functions. Club President Jacques Pelham presented his annual State of Club address, providing an assessment of our successful 2017 season.

The biggest event at the meeting was the election of our 2018 Members Board of Directors. Thanks also go to Election Commissioner Allison Bridges, and her assistant, long-time member Clinton Becker, who ensured the election ran smoothly and efficiently.

Congratulations to our 2018 Board Members:

  • Joachim Steinberg
  • Peter Bogdis
  • Mike Gonos
  • Eric Schaefer
  • Brendan Browne
  • Wendy Guzman
  • Alexander Lovell
  • Mark DeVito
  • Kirk White

Upcoming initiatives and events were also discussed. Among these is our participation in the 2017 Light The Night Walk for Leukemia & Lymphoma, as well as plans for our FREE youth soccer clinics.

2018 is already looking like a pivotal year in the growth of our club!

Meet the SF City FC 2018 Members Board of Directors Candidates!


SF City FC supporters, these club members have stepped up and volunteered to serve on the 2018 Board of Directors:

Kirk White, Joachim Steinberg, Eric Schaefer, Dominic Perrett, Michael Massocca, Alexander Lovell, Wendy Guzman, Michael Gonos, Willy Fouts, Olavo Dourado, Mark DeVito, Brendan Browne, Pete Bogdis, Alexia Bogdis

The SF City FC Members Organization represents the interests of the fans of our club, protecting their rights and advising and assisting the club in its mission of growing football in our City. The board is composed of nine members, all of whom are elected on a yearly basis.

All SF City FC members in good standing are invited to our Annual General Meeting on Saturday, 4:00PM October 14th, at Sports Basement, 1590 Bryant Street, San Francisco, to cast their vote for who will represent them on the board.

SF City FC is extremely grateful to all the candidates for volunteering their time and talents to the cause!

Absentee Voting:

Can’t be in San Francisco for the meeting? Members may apply for an absentee ballot and instructions by email to the club secretary.

Alexia Bogdis

I believe individuals and organizations are duty bound to support each other and their community. Everything is interconnected. Those with gifts should share them with others, and there is enough prosperity to share so everyone benefits. Whether that means volunteering at the Food Bank, mentoring youth, beautifying the community or lifting someone’s spirits we all have something to give. The Northsiders’ commitment to serving the community is unparalleled. I participated in the Light the Night last year. Getting to carry the white light of a survivor is something I actually can’t describe in words. I’m working on some ideas around youth mentoring which is a great need in our community. I love the fact that  SFCFC  isn’t just a consumer of the sport but feels the responsibility and desire to be a positive force in the community.

I will represent the voice of the people well!

Pete Bogdis

It’s been an honor for me to represent the members on the board this year. I look forward to continuing and growing the good work we’ve accomplished in 2017. Next year is shaping up to be a crucial time for our club, and I believe that the membership is in good, steady, and focused hands with our current board members. The members of SF City have built a solid, community focused foundation, and the future direction of our club is in all of our hands. Roll Fog.

Brendan Browne

Dear SF City FC Members,
My name is Brendan Browne, and I am running for re-election to the 2018 Board of Directors. I have very much enjoyed representing you all for the past two years. In that time, the club has seen an increase in membership, as well as an increase in community service participation and overall positive local impact. I strongly believe that the unique model of this club will allow it to thrive for years to come, and I want to continue to play a leadership role in seeing that this happens. If I am re-elected, I promise to represent all of the membership to my best ability. I remain available to contact via email at if you have any questions. Thank you and Roll Fog!

Mark DeVito

My name is Mark DeVito, and I would like to be considered for the SFCFC Board for 2018.   I currently sit on the board for The Bay Bridged, a local non profit, and have held board seats for other non-profits in the past. I am a local business owner with a large network of outreach and social contacts, as well as a huge fan of SFCFC.  My strengths include a passion for soccer, a passion for community outreach, and an ability to get large groups together for fundraisers and community service projects.  Oh yeah, one of my businesses is a brewery, so I can provide beer for meetings!

Olavo Dourado

No statement

Willy Fouts

“Football explains the world.” If I had to describe the beautiful game in one sentence, that would be it.

Soccer is a form of communication that speaks to anybody. Given that the world is getting smaller and smaller, the growth and popularity of the game in this country is inevitable. The quality that showcases itself on the pitch, ultimately begins at the grassroots level. The same way a basketball is so effortlessly dribbled down the street, so to will a soccer ball. It’s up to the members, to instill this passion in the community.

Michael Gonos

I believe in this club and its mission, and have faithfully served it for the past four years. SF City is truly my life’s work. Its mission is more than just winning trophies, but, as I’ve said many times before, to do good through the game. I served first as part of the planning committee that built the foundations of the team, and upon its board of director for the past three years. I helped draft the by-laws of the club, and am a founding member of the club’s supporters firm, the Northsiders. For the past two years, I have had the honor both of serving on the Community Service team and as the CEO of the Members Organization.

What’s far more important than my personal hope that you will allow me to serve again is that we all dedicate ourselves to the great tasks ahead of us. We have seen clearly that our club is taking the right path, that of being embedded in our community.  To take our club to the next level, we must not only continue on this path, but take the definitive steps of expanding our commitment to local youth soccer and educational programs, improving our relations with local fan groups, and increase our outreach in underserved communities here in the City. I not only ask for the opportunity to continue working to achieve these goals. I ask all members to come forward and volunteer what they can of their time and abilities to help make this club a success.

Wendy Guzman

This past year I have been honored to serve on the board. I am excited at the possibility to continue to be a part of such an important movement alongside brilliant like-minded individuals, who care about bridging sports and community.  It is with great enthusiasm that I bring to the table access to resources and community contacts, and a unique persepective as a native San Franciscan.

Thank you for your consideration.

Alexander Lovell

I am thrilled to run for re-election to the SFCFC board and continue the momentum we built during my first term creating a unified strategy for our philanthropic projects and community involvement.

I am an experienced fundraiser, event organizer, and connector. In the past year, I have organized fundraising teams and events with Easter Seals, Habitat for Humanity, and Cycle for Survival raising a total of nearly $10,000. I know players and coaches in the PDL, NASL, and MLS from my days as a player. I want to connect the existing board members with key influencers around the Bay Area to carve out a great spot for SFCFC. Additionally, I am comfortable working as treasurer and would be happy to administer Salesforce to organize membership and expansion. I am a Director at Salesforce and have completed admin training courses.

Most importantly, I’m a soccer fanatic. You can find me most weekends at Maggie’s, singing songs after a win or crying into my beer after another Arsenal stumble. I cleaned out my bank account to go to the World Cup in Brazil. I was also a mediocre player at top-league local clubs and first team all-county in high school. Basically, I live for soccer and am obsessed with the opportunity to build up a San Francisco club with true spirit. SFCFC is that club and I couldn’t be more excited to continue my journey serving on the club’s board.

Michael Massocca

Hi, my name is Michael Massocca and I want to share with you why I would be a good fit for SFCity’s board.  I am a resourceful person who likes to look at tasks in the big picture.  I do not think inside the box and try to be open minded and explore new possibilities whether they be going out of my way to help the team or turn a negative into a positive the whole way through.  I want to help the team any way I can whether its striking deals with locally owned companies to sponsor us during game days or provide us with food for tailgates, ect.  Even if I do not make it on I just feel the need to chip in and at least try to provide feedback to the team any way I can.

Dominic Perrett

It’s been a real honor serving on the SF City FC Board for the last year. I’ve been truly amazed at how much hard work, dedication and commitment the Board brings to our club.

During my first year, I’ve been focused on two core areas:

  1. Driving the vision of supporter-owned football. As you all know, SF City FC is one of only a handful of supporter-owned clubs in the US. I’ve been working behind the scenes to develop relationships with the small but growing group of clubs that are also trailblazers in this model of supporter ownership. Our ultimate goal is to build a network of like-minded clubs that is working together to achieve this vision
  2. Working with the Board to drive tangible improvements for the club. It was really exciting helping to launch and analyze the 2017 member survey. I think these kind of tools are extremely valuable in improving our club, not just for the current members, but also in expanding our reach and fan base over the coming years

SF City is uniquely well positioned to build upon our bedrock of local support and bring the vision of supporter-owned football to a broader audience in both the Bay Area and the rest of the US.

I would love to be a part of this exciting journey for another year!

Eric Schaefer

If someone had suggested to me in May of 2015 that I would be travelling more than five hundred miles to cheer on an amateur soccer club scheduled to play at a suburban Las Vegas high school I would have been skeptical, to say the least. In May of 2016, however, I found myself proudly wearing the scarf of a club in its first PDL game and doing exactly that. For 2017 I found myself serving as treasurer for the Membership organization.

I have screamed my voice raw for this club in the stands at Kezar then Negoesco and have been proud to lend my voice to this club in the boardroom. This coming year will bring the excitement of SF City’s third season in the PDL. It will also bring continuing uncertainty in the professional soccer pyramid, the search for a permanent home stadium, and the necessity of expanding our club’s investment footing and it’s casual fan base while keeping its driving values strong. A supporter-owned enterprise of any kind requires the commitment of its supporters to advance. I am ready to take my commitment to the next level and bring my passion and new perspective to advancing the club’s community outreach, sharpening its unique brand, and aggressively expanding its membership.

My name is Eric Schaefer. I am a Bay Area native, small business owner, homebrewer, (relatively new) football lover, and I wish to be one of your representatives on the San Francisco City Football Club Member Board of Directors.

Joachim Steinberg

My name is Joachim “Jake” Steinberg. I’m a current board member, a lifetime member of SF City, and a Northsider. As the current chair of the board, I have had the honor of representing SF City’s membership for two years and would like to continue as we approach a crucial time in the club’s history.

Over the past two years, I led the members’ board negotiations for the operating agreement and served as the members’ representative to the LLC board. I’ve also developed community service partnerships for the club, helped drive our efforts to create this year’s special pride jersey, and worked with both the ops team and the members’ board to improve our fan experience and atmosphere.

My professional background is in law, although I was also an elementary school teacher before becoming an attorney. I’m a passionate soccer fan who has attended nearly every SF City home match (and a fair number of away matches) in the past three years. If you have any questions for me, you can reach me anytime at

Kirk White

I would like to formally be a candidate for the board.  For the past year, I have been working with board member, Mike Gonos, on a few projects including community events.  I feel ready to take the step to be a board member, and help this team reach the heights of soccer and the San Francisco community.